With our Foundations product, we write these articles and create these properties for strictly SEO purposes only.

HOTH Foundations content is:

  • Not advertorial (meaning they don't promote your company or your product)
  • Not intended to supplement your PR or Social Media efforts
  • Standard content is written in the Philippines. HOTH Plus+ in the USA.

The general population is not intended to read these articles, so as long as they are semantically relevant, Google sees you as an authority in this field and provides you with the link juice that will help boost your rankings.

You can read more about the purpose and procedures of link building on the product page for Foundations here.

The only "people" that we want to see our quality aren't even people - they're search engine robots. Based on thousands of campaigns worth of data, we know that our content is effective at doing this.

HOTH Foundations Content Standards

  1. Unique content
  2. Semantically relevant (on topic and contains words related to your niche)
  3. Readable 

If you'd like additional information about this, please don't hesistate to reach out to our Support team here. We're always happy to help!

Note: The content standards for HOTH Foundations and other products like HOTH Blogger are drastically different.